Resume
Experience
April 2021-April 2022
Communications
& Marketing
Director
U.S. Council for Athletes' Health
Columbus, Ohio
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​Led all external marketing and communications for nation's only
independent, third-party provider of athlete health and safety consultation, education and compliance -
Instituted company's first set of brand standards with adjusted logos, colors, language, imagery and assets
Managed all graphic design for social media and program promotion, as well as within Athletics Healthspace, USCAH's e-learning system powered by Moodle US -
Oversaw and maintained vendor relationships with external
marketing, printing and web design partners -
Increased webinar attendance by 60 percent per monthly event
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Grew social media following by 800 percent, launching both LinkedIn and Instagram, and quadrupling Twitter followers
March 2019-September 2020
Communications
Director
YMCA of Greater Pittsburgh
Pittsburgh, Pa.
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Promoted the mission of the YMCA of Greater Pittsburgh Association office, while coordinating messaging across eight local branches, three overnight camps and 40+ childcare and summer day camp sites
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Focused on issues/crisis management, internal communications and development execution
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Developed change management timelines and communications strategy for organizational adjustments
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Served as on-the-record spokesperson for the organization, in both times of crisis and celebration
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Laid off as result of pandemic recovery restructure and 40% reduction in full-time staff
May 2017-March 2019
Marketing and Communications
Director
University of Pittsburgh
School of Education
Pittsburgh, Pa.
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Promoted and managed the brand of the School of Education (SOE), as well as its nearly 70 academic programs and six research centers
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Publicized the innovative research and accomplishments of 150 faculty members, approximately 1,000 students and over 33,000 alumni around the world
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Worked with admissions and enrollment department to create marketing materials and prospect communications plan for graduate student recruitment
September 2013-May 2017
Associate Director of Strategic Communications
Penn State University
Department of Athletics
University Park, Pa.
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Served as primary media/public relations contact and spokesperson for the men’s basketball program and head coach
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Communicated with local, regional and national media about player and staff accomplishments through game notes, email blasts, conference calls and ongoing dialogue
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Facilitated gameday and event management in all aspects related to media (credentialing, TV talent
prep, interview opportunities, postgame press conferences, etc.), as well as statistics and social media -
Was one of three women, and the youngest, to hold a communications position with a ‘Power 5’ men’s basketball program.
Multiple Positions, 2004-13
specific progressively-responsible titles listed below bullet points
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Drove all public and media relations efforts, sports information and social media management for assigned sports
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Facilitated gameday and event management in all aspects related to media (credentialing, TV talent prep, interview opportunities, postgame interviews, etc.), as well as statistics and social media
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Communicated with local, regional and national media about player and staff accomplishments through game notes, email blasts, conference calls and ongoing dialogue
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Drove external communications efforts by generating content on athletics website and team social media accounts
September 2008-
September 2013
Assistant Director of Athletics
Communications
Ohio State University
Department of Athletics
Columbus, Ohio
May 2005-September 2008
Assistant Director of Athletics
Communications
University of Connecticut
Department of Athletics
Storrs, Conn.
July 2004-May2005
Sports Information
Assistant
Duke University
Department of Athletics
Durham, N.C.
Professional skillset
Adobe Creative Suite
Branding and Graphic Standards
Crisis Management and Communication
Development Execution
Graphic and Publication Design
Media Relations
On-the-record Spokesperson
Photography
Social Media Management
Website Design and Content Management
Internal Communication and Engagement
Strengths
Clifton Strengths Assessment
Analytical
Restorative
Strategic
Relator
Education
2000-2004
UNIVERSITY OF MARYLAND
B.A. Communications
College Park, Md.
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Head manager: men's lacrosse (2001-04)
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Media relations assistant (2001-04)
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Student newspaper writer and photographer (2000-01)