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Resume

Experience

April 2021-April 2022

Communications
& Marketing

Director

U.S. Council for Athletes' Health

Columbus, Ohio

  • ​Led all external marketing and communications for nation's only 
    independent, third-party provider of athlete health and safety consultation, education and compliance 

  • Instituted company's first set of brand standards with adjusted logos, colors, language, imagery and assets
    Managed all graphic design for social media and program promotion, as well as within Athletics Healthspace, USCAH's e-learning system powered by Moodle US

  • Oversaw and maintained vendor relationships with external 
    marketing, printing and web design partners

  • Increased webinar attendance by 60 percent per monthly event

  • Grew social media following by 800 percent, launching both LinkedIn and Instagram, and quadrupling Twitter followers   

March 2019-September 2020

Communications
Director

YMCA of Greater Pittsburgh

Pittsburgh, Pa.

  • Promoted the mission of the YMCA of Greater Pittsburgh Association office, while coordinating messaging across eight local branches, three overnight camps and 40+ childcare and summer day camp sites

  • Focused on issues/crisis management, internal communications and development execution

  • Developed change management timelines and communications strategy for organizational adjustments

  • Served as on-the-record spokesperson for the organization, in both times of crisis and celebration

  • Laid off as result of pandemic recovery restructure and 40% reduction in full-time staff

May 2017-March 2019

Marketing and Communications
Director

University of Pittsburgh

School of Education

Pittsburgh, Pa.

  • Promoted and managed the brand of the School of Education (SOE), as well as its nearly 70 academic programs and six research centers

  • Publicized the innovative research and accomplishments of 150 faculty members, approximately 1,000 students and over 33,000 alumni around the world

  • Worked with admissions and enrollment department to create marketing materials and prospect communications plan for graduate student recruitment

September 2013-May 2017

Associate Director of Strategic Communications

Penn State University

Department of Athletics

University Park, Pa.

  • Served as primary media/public relations contact and spokesperson for the men’s basketball program and head coach

  • Communicated with local, regional and national media about player and staff accomplishments through game notes, email blasts, conference calls and ongoing dialogue

  • Facilitated gameday and event management in all aspects related to media (credentialing, TV talent
    prep, interview opportunities, postgame press conferences, etc.), as well as statistics and social media

  • Was one of three women, and the youngest, to hold a communications position with a ‘Power 5’ men’s basketball program.

Multiple Positions,  2004-13
specific progressively-responsible titles listed below bullet points

  • Drove all public and media relations efforts, sports information and social media management for assigned sports

  • Facilitated gameday and event management in all aspects related to media (credentialing, TV talent prep, interview opportunities, postgame interviews, etc.), as well as statistics and social media

  • Communicated with local, regional and national media about player and staff accomplishments through game notes, email blasts, conference calls and ongoing dialogue

  • Drove external communications efforts by generating content on athletics website and team social media accounts

September 2008-

September 2013

Assistant Director of Athletics
Communications

Ohio State University

Department of Athletics

Columbus, Ohio

May 2005-September 2008

Assistant Director of Athletics
Communications

University of Connecticut

Department of Athletics

Storrs, Conn.

July 2004-May2005

Sports Information
Assistant

Duke University

Department of Athletics

Durham, N.C.

Professional skillset

Adobe Creative Suite

Branding and Graphic Standards

Crisis Management and Communication

Development Execution

Graphic and Publication Design

Media Relations

On-the-record Spokesperson

Photography

Social Media Management

Website Design and Content Management

Internal Communication and Engagement

Strengths
Clifton Strengths Assessment

Analytical 

Restorative

Strategic

Relator

Education

2000-2004

UNIVERSITY OF MARYLAND

B.A. Communications

College Park, Md.

  • Head manager: men's lacrosse (2001-04)

  • Media relations assistant (2001-04)

  • Student newspaper writer and photographer (2000-01)

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